Smart marketing depends on comprehensive industry research and analysis, which are the building blocks of any comprehensive marketing strategy. Poor market research leads to blind ad spend Here are three outcomes that might happen to your business if you don’t create a marketing strategy. Consequently, to achieve true and long-lasting success, companies must create a detailed and extensive marketing strategy.Ĭonversely, advertising as you go, with no plan for the foreseeable future, is risky and costly. After all, a business can only exist after careful financial planning and product development. Regardless of whether you’re a new business or your business has been in operation for over ten years, any company worth its salt knows that success hinges on a solid plan.
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December 2022
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